Utkal dada read the first line – While TRP /TAM I have always trashed, just like attrition theory (never changing my views over the last 10 years).My point is I have seen ppl bringing in these ratings (over the  last  6-7 yeras, here on NG too), over and over again to prove how  star X faltered and how star Y triumphed but many of these ppl  are now  qutiisoneng  these same TRP/TAM.
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