![[PukiWiki]](image/pukiwiki.png "[PukiWiki]")
We could come up with endless tips and tricks to share, but we’ve boiled it down to 10 ways that will help increase your search ranking. 1. Keyword research Use search data and research your competition to find the best targets for each page on your website. Depending on how big your website is and the resources you have available, start with the pages that have the most content, and are helpful for your customers. Some examples would be your top one or two product/service pages or a well-written blog post that provides detailed information your customers are looking for. 3. Title your page to help search engines and users Search engines read the title tag, or meta title, as an important indicator of what the page is about. Your title tag is also the blue link everyone sees on a search engine results page, so be sure to include the keywords users search for. This title is different from the bold heading everyone sees on your webpage, which is typically the heading tag described in the next step. 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Build pages with HTML header tags The first heading, or H1 tag, is the most important heading on the page. The H1 tag is typically the first thing a visitor reads on your webpage. Header tags are commonly used for styling but should instead be used for content organization. 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Give your URLs a purpose The page URL is often ignored, so don’t let that be the case with you! The URLs should also benefit from keyword research. If you use a CMS like WordPress, the name of the page will appear in the URL. Before you launch the page, review what you named it and check the URL. You can update it to include the keywords you found in step 2. If you’ve already published the page, be sure to redirect visitors from your old page to the new page.
