The only way your online marketing campaigns will succeed is if your keyword strategy is on point. You need to understand that keywords have a big role to play in determining the visibility of your branded content, ads, or any other promotional material for that matter.
For keyword studies, your go-to-tool should be Google’s Ad words Keyword Planner. With it, you will get all the keywords you need, be it a term or a phrase, optimize your content accordingly. Think of it this way, when you know what keywords are on-demand in your niche, you will be able to develop an exceptional SEO strategy. This way you can see how well competitive keywords are doing, and thus plan your advertising budget properly rather than shooting arrows in the dark.