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Digital Marketing encompasses various tactics and strategies used by businesses to market products and services over digital channels such as websites, mobile devices, social media platforms, search engines and similar online avenues. While traditional marketing might use similar principles for promotion purposes, Digital Marketing expands them even further to incorporate emerging technologies and trends.

Digital marketing enables companies to reduce costs and expand their reach while also accurately measuring the success of their campaigns. While traditional methods, such as newspaper ads, may be hard to track (e.g. how many people flipped past it), digital marketing allows you to see exactly who clicked your ad and what action were taken by consumers after viewing it.

Instagram provides marketers with an unprecedented platform to develop deeper customer relationships. By giving customers more intimate access to your company and its activities, creating engaging videos, or posting updates to Instagram Stories that showcase it all for potential buyers, these channels create opportunities to form deeper bonds between customer and seller.

The digital marketing environment is always shifting, making it important for companies to stay abreast of the latest trends. From https://cutt.ly/wwWw3rCF and augmented reality, to artificial intelligence and voice search - businesses now have numerous tools at their disposal that they can use to improve customer journey. In order to do this effectively, it's crucial for them to align their digital marketing efforts with sales team goals so that all campaigns support overall business goals.