What is a Landing Page (LP) Design? by Octavian Nastase Apr 5, 2022 Landing Page, Web design & Development Landing page design Just as the name implies, a landing page is where visitors to your website arrive after clicking a button elsewhere, for example, a link in an email, Google ads, or ads on YouTube?, social media platforms, or other such places on the web.An effective component of digital marketing, landing pages are used for: Boosting sales and leads through conversion rate optimization Increasing subscriber lists that can be used for more personalised follow-up emails Gaining insights and data with segmented offers They revolve around “give and take” ? where your target audience is encouraged to give something, such as their contact details, and in exchange, they can take something like an exclusive special offer or free trial, registration for an event, subscription to your valuable newsletter, a free ebook download. Landing pages help you to gather a wealth of leads that can then be cultivated with marketing campaigns tailored to what you have been given.Bearing in mind that almost 1 in 10 people that reach one become potential customers, landing pages offer an appealing ROI.For attracting and converting potential consumers, great landing pages integrate the greatest features of content and design. Let’s explore the best practices for making these lead capture pages work their magic! The Elements of a Landing Page When designing a landing page from scratch, think minimalism. The key to landing page layouts that successfully convert is laser-sharp focus: Visual simplicity leads prospects to take your desired action. As repeatedly proven indecision simplicity index insights, “Simplicity brings clarity instead of confusion, and decision instead of doubt.” Easy navigation is ensured by eliminating all distractions that might entice visitors to leave the page. Remove menus, footers, navigation bars, and other common website elements. Keep your copy on point, clear, and concise. Delete excessive information that will only overwhelm your readers. Now that you know what to get rid of, here are seven elements of a landing page and how to maximize their impact: 1. Headings Strategically use the valuable real estate above the fold, i.e., the upper half of a web page that is visible without scrolling, by placing your headings, UVP, and CTA there.The first element to be seen is your landing page’s heading. As https://files.fm/f/w9y5f7ggkx at influencing your conversion rate, crafting a catchy headline is crucial. Make sure that it: Instantly grabs the visitor’s attention Succinctly communicates the main benefits your product or service offers Explains exactly what users they can get on your landing page Complement the heading with a subheading that showcases your unique value proposition by further explaining your offer. 2. Unique Value Proposition Persuade users that sharing their contact details will be well worth their while for what they get in exchange ? your UVP. Keep your readers engaged using a summary of the offer with a bulleted list of five to seven benefits of your offering, from strongest to weakest. 3. Calls To Action Similar to a bullseye, your CTA buttons are the target on your landing page. Used to motivate action ? request a demo, subscribe, make a purchase, etc. ? they are a portal between your offering and prospects. Confirm that the CTA message corresponds with the heading to avoid confusion and misgivings.To be effective, CTAs should express a sense of urgency. They should also be phrased to suit your brand. While fun new wording pops up and is tempting to use, check that yours is clear and leaves no room for confusion.Make it impossible for users to miss your CTA buttons by: Placing one at the top and one at the bottom of your page Having a floating button Using contrasting colors to draw attention to it Employing visual cues such as arrows and graphics of people pointing to it Social Proof Sharing relevant customer reviews and testimonials helps to reassure sceptical prospects. Up the authenticity by using video or including details such as the names, job titles, images, general locations, and purchase dates of your happy customers. (Ensure you have their permission first!) 4. Privacy Policy
|