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Digital Marketing, or online media promotion and advertising, is an integral component of modern businesses that thrive online. Digital marketing comprises activities such as emails, social media posts, search engine optimization (SEO), website analytics and much more that aim to drive traffic and sales through these online channels.

At http://idea.informer.com/users/mondayronald7/?what=personal of digital marketing lies understanding your audience and crafting content specifically targeted to them. Additionally, setting a budget beforehand will ensure you do not spend more than necessary on campaigns which fail to achieve desired results.

Digital marketing's main advantage lies in its adaptability; it can adapt to suit any business of any size or industry. A small company may only need a basic website and social media pages at low costs, while large organizations could develop apps or use other technologies for an enhanced customer experience.

Digital marketing provides another key advantage of its own: tracking its success. Running print or television advertisements makes it difficult to gauge their reach; digital advertisements, on the other hand, can be targeted specifically based on demographics and interests - for instance a clothing company could create ads on Instagram that only appear before those users who have previously looked at similar products.