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It’s where the “art of the deal” might be uncovered as the “art of the steal.”

Donald Trump couldn’t keep away from the opening of his civil fraud trial in New York on Monday. But the choreographed motorcade of Secret Service SUVs, rants about politicized persecution and courtroom scowls went deeper than his now familiar makes an attempt to turn his dates with justice into fodder for his 2024 marketing campaign.

This time, the actual estate shark was again in his old hunting grounds to defend his threatened empire, the Manhattan skyscraper bearing his identify in huge gold letters and finally the mythology of his career as a billionaire tycoon that nurtured his fame and insurgent rise to the White House. Being impeached twice is bad. Facing ninety one felony costs is terrible. But the fraud case in New York threatens to shred Trump’s cherished self-image as an final winner. That may be worst of all for the ex-president who nonetheless touts his golf resorts, resorts, planes and businesses in marketing campaign speeches as proof of what he sees as his stellar enterprise acumen.

“It’s a scam, it’s a sham. Just so you realize, my monetary statements are phenomenal,” Trump mentioned before the trial opened.

Former President Donald Trump, right, sits within the courtroom at New York Supreme Court, Monday, Oct. 2, 2023, in New York. Trump is making a rare, voluntary journey to court in New York for the beginning of a civil trial in a lawsuit that already has resulted in a judge ruling that he dedicated fraud in his enterprise dealings. (AP Photo/Seth Wenig) Takeaways from Day One of the $250 million Trump fraud trial The paraphernalia of wealth isn't simply about boosting Trump’s self-esteem. It is integral to his political enchantment. While his history of bankruptcies, authorized reversals and scandals has punctured his image among voters who disdain him, Republicans who love Trump still purchase into his iconography as a tough charging businessman. That image was despatched into overdrive by NBC’s “The Apprentice,” which helped turn the star of a actuality present into a president and trendy American demagogue. Taking youngsters on helicopter rides on the Iowa state fair or directing pilots of his personalized 757 to circle the field before airport rallies as speakers blare the theme to the movie “Air Force One” are all a half of the theater that Trump concocts to portray himself as the last word self-made man who obtained wealthy despite elites spurning him for years.

This thought was encapsulated by one of his attorneys in court docket on Monday, who argued that removed from inflating his wealth, her consumer may have performed it down by not including the value of his image. https://vikings-man.co.kr/ “There would have been the model, the same brand that obtained that man elected president,” Alina Habba mentioned. “There’s lots of people in this room that probably don’t like that, and that’s why we're here.”