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If you're an avid streetwear aficionado, chances are high that you've come across the iconic logo of Japanese apparel brand BAPE at some point. Whether it's on a co-branded baseball cap or the latest edition of their coveted BAPE STA sneakers, the BAPE logo is instantly recognizable to those in the know. But what makes this coveted Japanese label so iconic?

BAPE (A Bathing Ape) is the brainchild of Nigo, who founded the brand in Harajuku in Tokyo - the birthplace of Japanese streetwear culture. After gaining experience working as a magazine editor at Takarajima, a fashion and lifestyle magazine, Nigo began designing his own clothing lines. It was during this time that he was exposed to Hiroshi Fujiwara and his Takarajima column "Last Orgy", which spiked his interest in a wide array of subcultures.

In the '90s and early 2000s, the BAPE brand became massively popular in America thanks to rappers like The Notorious B.I.G who wore and marketed the clothing. This gave BAPE healthy kudos in hip-hop culture, and the flashy and oversized aesthetic of the brand quickly became a staple of the genre. NIGO capitalized on this, opening up his first American stores and even signing a deal with Pepsi to encase their soda cans in BAPE camo.

Throughout the years, BAPE has expanded their range of products to include everything from condoms to toilet roll. However, it's their camo graphics that have become their signature. The iconic BAPE camo graphic is incredibly distinctive and instantly recognizable to those who are "in the know". Often referred to as the Shark Hoodie, it's a symbol of streetwear culture that never goes out of style.

One of the most interesting aspects of BAPE is that they constantly push the boundaries of what a mainstream brand can be. In https://bape777masuk.com/ , they've collaborated with Supreme and skate brand Vans to produce a number of footwear and apparel items that appealed to both markets at once. This was done with the belief that if you can make a product that appeals to both audiences, then you've truly created a great piece of merchandise.

In the years that followed, the popularity of BAPE grew even further. This led to the launch of a sub-label called AAPE Black, which was targeted at more casual shoppers who might not be as discerning in their purchases. Using a slightly different design language, AAPE Black offered the core of the BAPE range but at a more accessible price point. Although some fans saw this as a breach of the OG brand, others didn't care and still bought the pieces they wanted. It was at this time that BAPE started to move away from the original image that they had built up over the years. Despite this, the brand continues to thrive today.